Download the Full Reports for M-Commerce
Advances in e-commerce have resulted in progress towards strategies, requirements and development of e-commerce application. Nearly all the e-commerce applications envisioned so far assume fixed or stationary users with wired infrastructure, such as a browser on PC connected to the internet using phone lines on LAN.
Many people do not use a PC outside the office, but keep the mobile phone at their side all the times. Mobile commerce is perfect for this group.
M-commerce allows one to reach the consumer directly, not his fax machine, his desk, his secretary or his mailbox, but ones consumer directly, regardless of where he is.
M-commerce is ?the delivery of electronic commerce capabilities directly into the hands, anywhere, via wireless technology? and ?putting a retail outlet in the customer?s hands anywhere.? This can be done with just a mobile phone, a PDA connected to a mobile phone or even a portable PC connected to a mobile phone. M-commerce is also termed as wireless e-commerce.
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