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The purpose of this paper is giving a short introduction to the concepts of Data mining and Data warehousing and an explanation of their general possibilities and a short description of their uses in the field of Enterprise System Integration. We also describe the concept of data mining by comparing traditional marketing research with relationship marketing. The background of data mining is discussed with special emphasis paid to the various terms in data mining such as data warehouses and data marts as well as knowledge discovery in databases (KDD) and continuous relationship marketing (CRM). Steps necessary for companies to implement successful data mining projects are enumerated and there is much scope for future research. An enterprise website nowadays becomes one of the most important channels between the enterprise and its existing/potential customers (visitors).
We envision a better management of visitor relationship will bring about loyalty from the existing customers and stimulate the interests in the enterprise from the potential customers. In this paper, we apply the concept of CRM to the management of an enterprise website, that is, visitor relationship management. In other words, customers are differentiated with their different values and served with different relationship strengthening practices with the understanding of the visitors.

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